10 Commandments of Product Photography

Taking awesome product photos is tricky. It takes experimentation, hard work and trial and error to work out your style and master your shots. By following the 10 Photography Commandments below, you can start taking professional grade shots and save yourself a boat load of time in the process! 

For a more detailed guide on photography tips, why not check out: 6 Tips For Taking Stunning Product Photos?

Capture

You don’t always need a DSLR, but it certainly helps. 

The 10 Commandments

  1. Shoot against a plain background that will complement your item. Large pieces of drawing or watercolor paper work well.
  2. Use the macro mode (flower icon) on your camera when shooting close-ups or small objects. If the photo is blurry, try adjusting the zoom, or getting closer to or farther from your subject.
  3. If you’re shooting small items like jewelry, simple props can help show scale.
  4. For larger items, look around the inside of your home for good locations. Think interesting architecture, beautiful natural settings, walls with interesting textures, or even plain white walls. Is there a location nearby — perhaps a church, library, or abandoned building — that would capture the mood of your items?
  5. If you sell items that can be worn, always use a live model. Adults, babies, and pets all draw in the shopper and help them imagine these items in use.
  6. Use soft natural lighting. Either morning or early evening light works best. Avoid direct sunlight and harsh mid-day lighting. Set up your shot inside, near a window, or outside (but not in direct sunlight).
  7. Never use flash.
  8. Go beyond the overhead or straight-on shot. Make your photos more dynamic by taking the shot from a variety of angles and distances, and then choosing the one that best complements your item.
  9. Edit your photos to make them brighter, crisper and the colors truer. You’ll also want to crop in interesting places to create movement in the photo. It may allow you to get closer to the item for a detail shot.
  10. Use all 5 spots for photos in your item listings to show your item’s use, creative packaging, scale, details, and mood

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