Owning and running your own creative business can be hard and time consuming. Often, focus is dedicated solely to designing and producing what your customers love and know you for, while other parts of the business take a back seat. It’s easy to forget about areas of your shop that many need a little TLC such as: postage and packing, marketing, tagging and running your social media outlets effectively. While it’s understandable you want to spend more time working on your products it’s a common mistake made by many Etsy sellers. Putting down your tools and spending some time focusing on your store is hugely beneficial. Below, you’ll read three simple steps that can make a big impact on sales, as well as how customers view your business.
1. Updating your ‘About’ section
Now, this is something which you probably put a lot of thought into when you first set up you’re store. Or, maybe not. Either way having a well crafted, informative and up-to-date About section is key. Take a minute to think about it – when was the last time you edited your About section? When was the last time you read it? Now take another minute to think about what else you could add to improve it. Perhaps you’ve changed the way you work recently, or you’ve started a new product line. Whatever it is, your customers need to know about it.
Your About section is your chance to really tell your story and stand out from the crowd. Customers really appreciate getting to know the narrative behind the products they love and shops that do this well will undoubtedly reap the rewards. Your story wants to be evocative, interesting and captivating – and yes, sometimes funny! Knowing there is someone behind the shop front breaks down the barriers between sellers and buyers, creating a more user friendly shopping experience. Remember, it’s not just shoppers you’re trying to draw in. Many craft bloggers will look to your About section to see if you are a story worth telling – so aim to impress!
When updating your About section, trying thinking about these questions:
- Who am I? What is my background?
- Why am I on Etsy? What inspired me to be here?
- What do I sell?
- How do I make my products? Where do I do it?
- What do I do differently? What makes me unique?
- What impact has being a part of Etsy had on my life / community?
It may sound personal, but it’s supposed to. It’s the personal nature of Etsy that allows buyers and sellers to come closer together than on any other online eCommerce platform – make sure you capitalise on it.
2. Updating you shipping profiles
Setting up shipping profiles may seem like back-office stuff to a creative mind, but it’s important to the day-to-day running of your store. It’s a useful tool with powerful functionality and can make your life much, much easier. Using shipping profiles can make adding listings a much more efficient and accurate process. In each of the shipping profiles you can include the following info:
- Shipping origin;
- Places you ship to;
- Shipping services you offer;
- and processing times.
These profiles give your customers clear expectations around when they can expect to receive an item and how it will be shipped, allowing them to make more informed decisions when ordering from you.
Like your About section, its important that you keep all your shipping profiles up-to-date as rates are known to change frequently, especially if you are shipping to multiple countries using a variety of services.
3. Put yourself in your customers shoes
It’s so easy to get caught up in being a seller that you can forget how buyers might view your store, items and information. When you look at your shop from a buyers perspective, all the little details matter. A good way to do this is to simply check out some other shops on Etsy. Try writing down what you think works well about their shop and what doesn’t. How does their shop, listings and About section make you feel? What information do you think is missing? Do this for a few of your favorite shops and then implement your research into your own. It’s knowing and understanding this information that allows buyers to develop trust with the seller. If a store is missing information, or even has gaps, it can be damaging. Similarly, think about the quality of your images and general ‘look and feel’ of your store front. It’s vital that everything aligns with the narrative you’re trying to express about your shop, your creative process and of course, you! Taking the time to think like a buyer and identifying weaknesses in your brand makes things easier for your customers – all contributing to greater engagement and improved sales.
Have you recently re-vamped your shop? What impact have the changes you made had? Let us know in the comments.